IRONPEAK Free Training

▲ Free Training — The Certification Curriculum

The training other brands sell for $700–$1,000. Free.

Six modules that take you from "which caller is a buyer" to a referral engine that sells for you — plus the philosophy spine and a field playbook, 39 lessons you can read, watch, or listen to inside the interactive Sales Academy. Built from the field, not a marketing deck — the same doctrine our own installs run on. Complete the certification and it counts toward Certified Pro (with $10,000 in rolling 12-month volume, that's 10% off everything).

Enter the Sales Academy →

STEP 1

Become a dealer

Sign up + your first order — you're a Base Camp Dealer, and every module here is open to you. $0, day one.

STEP 2

Work the modules

All six modules live in the interactive Academy — progress tracked, scripts drillable, certificate at the end. Costs nothing but an afternoon.

STEP 3

Get certified

Finish the curriculum and certification is on your account — the moment your volume hits the line, Certified Pro fires automatically.

M1

Diagnosis — Who Buys & Why

Stop assuming, start diagnosing. Read the buyer from what they say — never from their age, gender, or house — then pull the matching lever.

  • The five buyer types — tell → lever → why, for each
  • Reading the decision-maker(s) — and why "I'll ask my spouse" means book, don't close
  • Disqualifying fast — who is not a buyer, and the one-in-a-hundred math of chasing them
Available now
M2

Offer & Positioning

White-glove, one-stop, luxury-you-can-have: how to position a premium service so the price makes sense before you say it.

  • The white-glove frame — everything off their hands, one outcome
  • Insurance & footage framing — the answers to "why so expensive"
  • The Rolls-Royce / Lexus move — luxury, self-placed
Available now
M3

First Contact — The Phone Pitch

The phone is the front door. Qualify hard so you only drive to buyers — and never give the number that kills the visit.

  • The opener — and the one question that reveals how to handle your range
  • Range, never per-foot — qualify with a range + budget question
  • Pre-measure from the aerial — arrive with the math done
Available now
M4

Quoting & the Profit Calculator

Set a rate you can defend, quote by the foot, and keep your margin yours — IronPeak doesn't dictate your pricing, and this module is why you won't need anyone to.

  • Building your rate — the calculator, your market, your floor
  • One number, quoted clean — scope reiteration → quote → silence
  • Kits & add-ons — sizing the job without re-engineering it
Available now
M5

Closing & Price Objections

The centerpieces are field-proven: silence after the quote, the deposit-as-close, and the waffle ladder for the fence-sitters.

  • Deposit-as-close — "card or check?" and book them on the spot
  • The waffle ladder — step down without discounting
  • The graceful disqualify — walk away and keep the callback
Available now
M6

The Referral Flywheel

Ethics is the business model: the long game that turns one well-treated customer into a street's worth of installs.

  • The yard-sign test — every install is an ad you don't pay for
  • Referrals close themselves — they already trust the price
  • Asking without chasing — systemizing word of mouth
Available now

All six modules are live in the Sales Academy now — written-first, with watch/listen modes in the app. Recorded video lessons are the next addition; nothing here waits on a camera. The quick-reference version of the best material also lives in the Dealer Vault.

Enter the Sales Academy → Become a dealer — $0 → Open the sales vault →

Zero buy-in. Free training. No territory restrictions.