Permanent lighting without the $20,000 gate.

1. Start at the curb, not the catalog. Walk the roofline with them from the street — that's where the product lives. Point at their peaks: "That's what lights up."
2. Sell the last time, not the lights. "You'll never hang, untangle, or take down another strand. This goes up once — then it's an app." That one sentence closes more jobs than any spec.
3. Show the year, not December. Game day colors, Halloween, Fourth of July, a warm white for every other night. One product, twelve months of reasons to own it.
4. Handle the daytime question before they ask. Show the daytime photo: color-matched track, tight to the fascia, invisible from the curb.
5. Close on the visit. Measure the roofline while you're there, quote from your rate per foot, and leave the number with them. A same-visit quote beats a follow-up email every time.

The one-liner"You're not buying lights — you're buying the last time anyone gets on that roof to hang them."

• Anchor at $30+ per foot installed. That's the going rate for permanent roofline work. Quote by the foot — homeowners understand it and it scales cleanly with the house.
• The bread-and-butter job: 150 ft at $30/ft is $4,500 gross. The 150 ft kit runs $1,763 at list — before labor, that's about $2,737 staying with you. Run your own numbers in the worksheet above.
• Every tier is margin on the same quote. A 200 ft kit lists at $2,399 — that's your Base Camp price. As an Authorized Dealer you pay $2,279.05, as a Certified Pro $2,159.10, as a Summit Partner $2,039.15. Your quote to the homeowner didn't change — the difference is yours.
• Don't bid against string lights. Different product, different math. If the homeowner is comparing you to seasonal installs, quote the five-year cost of re-hanging every winter next to one permanent install.
• Quote the whole roofline. Add-on segments (25 ft / 50 ft, no extra power supply) let you say yes to the garage wing or the detached shop without re-engineering the job.

• "That's a lot more than Christmas lights." — "It's the last lighting bill for this roofline. Seasonal installs charge you every single year, and you still own nothing in January."
• "I could do a strip kit from the big-box store myself." — "The peak is the tell. Ours is a pre-built, pitch-matched piece with the LED landing dead-center — that's the difference you see from the driveway."
• "What does it look like in the daytime?" — Don't describe it, show it: the daytime photo. Powder-coated, color-matched track in four colors, tight to the fascia.
• "My HOA is strict." — "The track matches your trim and the lights are off until you turn them on. Bring the daytime photo to the board — that's usually the whole conversation." Never promise approval; offer the photo.
• "Let me think about it." — "Take your time — the quote holds for 30 days. While you decide, look me up in the IronPeak dealer directory." The badge and directory do the trust work so you don't have to chase.

The badge sells when you're not in the room. Homeowners are handing a stranger their roofline — the badge plus the dealer directory is how they check you out and relax.

• Put it everywhere you're allowed: your website, vehicle wrap, yard signs, uniforms, printed quotes, social profiles, local ads — for your current tier.
• Use the artwork as supplied. Scale it, don't restyle it — no recoloring, stretching, cropping, or effects. When IronPeak issues updated files, swap within 60 days.
• Keep it truthful. The badge never implies you work for IronPeak, hold an exclusive area, or hold a tier you don't currently have.
• Tier changes: upgrade and the new badge is yours immediately. If a tier lapses, retire that badge within 30 days — yard signs and brochures already in the field are fine until naturally replaced.

The quote skeleton — one page, five lines: measured roofline footage · kit + add-on segments · peak count · install labor · total. Footer: your badge, "IronPeak Authorized Dealer," and the dealer directory link so they can verify you.

Next-day text"Hi [name] — [your name] from yesterday. Sent the quote for the [ft] ft roofline install to your email. Happy to walk through it — and if you want to see the colors live, I can pull up a house on the app in 2 minutes."

Day-3 email"Subject: Your roofline quote — good for 30 days. [Name], quote's attached. Two things worth knowing: it goes up once and you own it, and you can check me out in the IronPeak dealer directory here: [link]. When's a good time for a 10-minute call?"

Seasonal re-approach"Getting the fall calendar together — install slots before the holidays are filling. Your quote from [month] still stands. Want one?"